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Number of people who watched videos in the local language doubled in the last 2 years on YouTube


Videos of the local languages ​​on the video streaming site YouTube are becoming quite popular. YouTube has claimed that the number of people watching the local language video has doubled over its last 2 years on its platform. Saturn Raghavan, Entertainment Head, YouTube India, said, “There is a huge increase in Hindi, Telugu, Tamil, Kannada and Malayalam at this time. At the same time, there is not much behind in Haryana, Marathi, Bengali and many other languages. “In the top regional YouTube channels in the country, an average channel is $ 3,000 (about $ 1,2000) from their sponsors and advertisers, Earns 56,000 rupees per month.

Increase in video content:

If talk of Falowsers, then the subscribers of India’s top 10 local channels are between 3 and 8 lakhs. Raghavan said, “At the end of 2014 and early 2015 we saw that they inspired content creators of South India and started making content in Malayalam, Telugu, Tamil and other languages. In 2016, it started to be made in Bengali, Marathi, Gujarati, Haryana and now 2017, there is considerable increase in local language content. Even the content creators of different areas are making good content in Hindi. ”

If you believe in YouTube India, the Indian language videos are becoming popular even outside the country. If you look at the figures, they see around 40% non-Indian users outside the country. Let us know that Punjabi content is seen in Indian, UK and Canadian areas. At the same time, videos of South Indian languages ​​are also seen in the Middle East.


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